Building KB Home a modern real estate platform
Modernizing heritage homebuilding company KB Home with a digital consumer experience that accelerates home buying and reduces KB Home's cost of sale.
KB Home — a major homebuilder in the US — wanted to modernize the consumer experience of buying custom homes, improve their close rates, and reduce their cost of sale. We designed a suite of new digital touchpoints for KB Home salespeople and prospective homebuyers through a Proof of Concept engagement.
We interviewed dozens of past and present customers and sales leaders, then quickly prototyped digital solutions built on the best of KB’s existing sales processes — kiosks in model homes, direct text message contact for buyers on their long purchasing journey, finance tracking, and a sophisticated home design tool.
Interviewed dozens of past and present customers and sales leaders
Rapidly prototyped digital solutions
We developed a detailed financial model to project cost of sale reduction by investing in these touchpoints and a detailed roadmap front-loaded with the highest-impact projects.
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