Building KB Home a modern real estate platform
![A laptop computer screen featuring KB Home's new platform to help buy custom homes and reduce their cost of sale. Various homes are shown and a list of upcoming appointment reminders for the user.](https://cdn.prod.website-files.com/63f6813a0731b486f86573a1/6414e3fba0f7040097144f22_kb-home-large-img-1.jpg)
Modernizing heritage homebuilding company KB Home with a digital consumer experience that accelerates home buying and reduces KB Home's cost of sale.
KB Home — a major homebuilder in the US — wanted to modernize the consumer experience of buying custom homes, improve their close rates, and reduce their cost of sale. We designed a suite of new digital touchpoints for KB Home salespeople and prospective homebuyers through a Proof of Concept engagement.
We interviewed dozens of past and present customers and sales leaders, then quickly prototyped digital solutions built on the best of KB’s existing sales processes — kiosks in model homes, direct text message contact for buyers on their long purchasing journey, finance tracking, and a sophisticated home design tool.
Interviewed dozens of past and present customers and sales leaders
Rapidly prototyped digital solutions
We developed a detailed financial model to project cost of sale reduction by investing in these touchpoints and a detailed roadmap front-loaded with the highest-impact projects.
![(Left) A useful home details screen for KB Home's new platform that features floor plan info and other helpful information. (Right) Dashboard view with a Home Purchase Tracker showing different phases of the buying process.](https://cdn.prod.website-files.com/63f6813a0731b486f86573a1/6414e3ff0167930e62a50e2e_kb-home-large-img-2.jpg)