Hospitality technology solutions that cater to you.

Formula.Monks innovates software solutions that foster unforgettable experiences.

A person reaching out to open a drink cooler door, and all the cooler doors have an innovative digital display screen brightly showing what contents they contain, along with some advertising from the product companies.
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Provided IoT action plan for mass product rollout for Cooler Screens

Trusted by industry leaders across the globe.

When your guests walk through your doors, they have taken a bold step towards discovery. They leave the comforts of home behind in search of the unexpected, and have entrusted you with their care as they embark on their journey.

Technology empowers you to deliver above and beyond your promise of hospitality. Formula.Monks helps you implement solutions that create customers — and memories — that last a lifetime.

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Our capabilities

Solutions designed to enable exceptional hospitality experiences.

Designing a modern UX across web and mobile for Great Wolf Lodge

Great Wolf Lodge logo

When Great Wolf Lodge needed to improve its ecommerce conversion rates, the Formula.Monks team mobilized to develop better data capture that informed an updated UX design. We worked alongside internal product managers to uncover weaknesses in its customer journey and develop a web UX that boosted conversion and seamlessly integrated with its booking platform.

Following our success with its ecommerce initiative, we expanded our efforts into improving its mobile app experience. What was once little more than a conduit for digital coupons became a robust, multifunctional outlet for exploring the Lodge’s events and offerings, in-app dining purchases, and signing up for its new loyalty program.


improvement in
mobile conversion


increase in revenue
from 2016 - 2022


online pass sales
since 2018
A Great Wolf Lodge employee and the "Wiley" Great Wolf Lodge mascot pose together in front of a large sculpture of a wolf. She is smiling and waving, creating a warm and inviting atmosphere.

The Voyagers Club is the first-ever loyalty program introduced by Great Wolf Lodge. At the beginning of the initiative to implement this new benefit, Formula.Monks conducted a Spark! workshop to help define a streamlined program roadmap. We determined a rollout plan for the Voyagers Club, and remain involved in the product development as it continues to be introduced to customers in sequential phases.

A child climbing an indoor rock climbing wall at a Great Wolf Lodge. He is having a great time and looks thrilled to be having this experience on a family vacation.
A laptop displaying the innovative hospitality experience for Great Wolf Lodge created with the help of Formula.Monks. The computer sits on a coffee table, with a suitcase packed next to it, and a mobile phone with a Great Wolf Lodge app on the screen.

We stand by our clients — no matter what.

The events of the 2020 pandemic had a calamitous effect on the hospitality industry, and Great Wolf Lodge was no exception. While several of its tech vendors responded by ending their contracts, Formula.Monks remained steadfast in our commitment to serving our client through these challenging times. As the world slowly returned to normal, we ramped up to work with Great Wolf Lodge in all of its technology units to ensure cohesion across its digital experiences.

Ready to learn how Formula.Monks can help you reimagine your hospitality offerings with the power of technology?


Discover what our Spark! AI Accelerator can do for your business.


Leverage OpenAI's Chat-GPT embeddings to build expert chatbots.

“If you’re a VP or C-suite looking to transform your hotel or hospitality enterprise, let’s have a conversation. We’d be delighted to help you.”

Will Kelly, Chief Growth Officer, Formula.Monks
Will Kelly
Chief Growth Officer

About Formula.Monks

We are a global technology company specializing in agile product delivery, staffing, and consulting.

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Formula.Monks team members gather at our Bogotá office.

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