Discovering a global digital services market for Nutreco
Empowering farmers with data insights that drive new revenue streams
Animal feed company Nutreco wanted to aid farmers in predicting animal growth and feeding needs. We interviewed farmers across Europe to develop a vision for a self-service application to deliver real-time insights that farmers could previously only get from expert consultants. We leveraged these insights to reimagine the purchasing cycle for farmers with a self-service app, and built a roadmap for a digital-forward go-to-market strategy that attracts new customers and generates revenue from software.
Dozens of first-hand interviews with farmers across Europe
Developed a product vision based on farmers’ daily needs
Strategic go-to-market strategy to attract new customers and grow the feed business and generate revenue from software
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