Case Study

Modernizing Hertz global software platform

Unifying rental operations into a single point-of-sale

Person looking at Hertz app screen.


Hertz needed to replace their aging and disparate point-of-sale systems with a single software platform. Our team of research and design specialists worked with Hertz process owners over the course of three months to validate, document, and refine their business process requirements. We discovered and implemented rental reservation best practices and provided weekly prototypes to validate real-world functionality before rolling them out. Our sophisticated platform merged over 30 disarranged systems across four global regions into a unified standard business processes across Hertz’s worldwide rental locations. 


Merged business processes from 4 global regions
Consolidated requirements from over 30 systems
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