Case Study

Creating a unified Starbucks Music experience

Designed a holistic Starbucks music experience by integrating a new music subscription service into the Starbucks Loyalty program.

A Starbucks coffee cup with a background of little music notes.

Overview

Starbucks and their music partner enlisted us to reimagine the Starbucks music experience. We designed a future state integrating a new music subscription service with the Starbucks loyalty program and complimentary in-store internet access. This was supported by a detailed funding model to execute a long term digital strategy that would unify the customer experience from brick and mortar to mobile, driving consumer retention in the brand ecosystem and accelerating invaluable retail data.

Outcomes

Full integration mapping into Starbucks Rewards loyalty program for increased engagement and retention
In-depth financial analysis to support internal businesscase and funding model
Comprehensive build, buy, and partner analysis supporting Starbucks long-term digital strategy
Three mobile devices with different screens of the new Starbucks mobile app. Users have the ability to view their rewards, listen to music and much more.
A person holding a mobile device reviewing their Starbucks MyRewards on the new app.
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Three mobile devices with different screens of the new Starbucks mobile app. Users have the ability to view their rewards, listen to music and much more.
A person holding a mobile device reviewing their Starbucks MyRewards on the new app.

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